MD: "The calendars we mail-out are they in the new design?" Me: "yup" MD: "Oh. We'd better go ahead and do all that re-branding stuff then." Me <thinks> Ya think? "Guess so" MD: "OK then - can you get that done by the end of next week?" Me: "Uuuuh..." MD: "Great!" he hangs up.So in one week's time I need to have new letterhead, new business cards, new templates for documents, PowerPoint, reports, new website, new email addresses, credentials documents, invoices, pay slips, forms, and god only knows what else ready to go. Thank goodness I have this magic wand I can pull out of my arse when I need it.
the moving finger
writes and having written moves on
Writer. Student. Knitter. Technophile.
And a bunch of other things
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I can do that - just let me get my magic wand
Last year the company I work for decided it was time to update our image - to get away from our eighties inspired pink and grey corporate colours (I'm not joking, it's like working in Miami Vice!) and move into the now - or at least the nineties.
So, over *many, many, many* months (I love design by committee - NOT) we tried to do the re-branding ourselves with, unsurprisingly, very little success. *Finally* we hired professionals who took a lot less time to give us a new look. Although I think their job was made easier by the fact that everyone was sick and tired of the whole process and just wanted it OVER.
Of course because we'd taken so long the project then got de-railed by economic downturns and the actual re-branding process got put on hold.
Yesterday I get a phone call from the MD...
Blogging for work
One of the MDs came to me yesterday and said
"What do you think about adding a blog to our website? I mean are blogs a good idea - or are they just a passing fad."
Given I've been blogging off and on for about 5 years I did suggest I was the wrong person to ask about whether it was a fad. However, I could see some real benefits to having a corporate blog, it would give us an opportunity to create new content for the site regularly - without it necessarily having to conform with a "news item' style. It's one of the ways to really emphasise that in a traditionally very staid market we take a modern approach.
So we had a chat about it and the decision was that we'd try a bit of skunk-works project where we'd start the blog, and then see how we went with regular updates and the like before we made a big song and dance about it.
I guess the next thing will be getting them on twitter.
